Finnair today
Finnair is on a strong growth track. Profitable growth has been supported by goal-directed cost control and productivity improvements in line with the company's strategy. An important driver of development has been strongly growing Asian traffic. Finnair offers the most direct route from Europe to many destinations in Asia.
As a result of correct choices and resolute work, Finnair has gained a position as one of Europe's leading airlines. A high-quality, efficient route network, comfortable and punctual travel as well as friendly, expert service are values with which Finnair is often connected. Blue and white wings have served as a bridge builder between Finland and the world since 1923.
Finnair today has over 9,000 employees. The Group has, including Aero and FlyNordic, a fleet of 70 aircraft. The fleet has been modernised since the turn of the millennium with the arrival of Airbus A320 series and Embraer 170/190 series aircraft and is now the most modern in Europe. In 2005 these aircraft flew more than 200,000 hours and carried over eight million customers. The passenger load factor was 73 per cent. For flight punctuality, Finnair has been year after year number one in Europe.
Finnair is a more significant operator than its size suggests and is an expert developer and pioneer of the aviation industry. Finnair representatives are active members in the aviation industry's international forums. In the body responsible for developing flight safety, for example, Finnair's expertise is strongly represented. Furthermore, the Finnair subsidiary Aurinkomatkat-Suntours is an active member of a UN-led project that is developing operating models for sustainable tourism.
Finnair in the future
Finnair's goal is to be the best airline in northern skies and a leading European provider of travel services.
Finnair's strategy has proved to be effective in years past. Sound finances and sustainable competitiveness provide a solid foundation for the future.
Finnair's competition strategy is based on high quality of service, a status as one of the most punctual airlines in the industry and a comprehensive, continually expanding route network via alliance partnerships. Finnair is safeguarding its strong competitive position by making effective use of various distribution channels and by developing its services.
Travel between Asia and Europe is growing at an annual rate of seven per cent. The number of passengers on Finnair's Asian routes is growing twice as fast. The company is responding to increasing demand by expanding its wide-bodied fleet and adding new routes. Finnair will open one to two new routes every year on its Asian network and increase the frequency of flights to its present destinations. In this way the modern Silk Road connecting Asia and Northern Europe will be reinforced through carefully considered steps.
Finnair and Helsinki offer the fastest route between Asia and Europe, which is an exceptional asset in the airline industry's ever intensifying competitive climate.
"Best in northern skies, Europe excellence" is Finnair's vision, which is fulfilled through the company's strategy, internal values and brand. | 
