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Best in northern skies
Finnair's goal is to be the leading Northern European aviation service enterprise.
European excellence
Finnair's aim is provide the most highly regarded and quality travel-related services, which are operationally the best in Europe and which are the most desirable choice for the customer.
Market leader
Finnair is the market leader in air transport to and from Finland as well as in gateway traffic through Finland.
Brand
The brand values have been extended into dimensions that communicate the kind of airline that Finnair wishes to be and for what the airline is known. Finnair's brand values are safety, Finnishness, freshness and developing. They are timeless and distinguish Finnair from competitors.
Values
Finnair's values, which were updated in September 2005, are a functioning work community, continuous development, customer orientation and profitability. The purpose of the updated values is to lend support to the choices and decisions that Finnair employees make in their daily work.
Sustainable, profitable growth
Finnair's business objective is to achieve sustainable and profitable growth. Geographical expectations are placed on the growing Asian, Scandinavian and Baltic markets.
Competition strategy
Finnair's competition strategy is based on its high quality of service, its status as one of the most punctual airlines in the industry and its comprehensive, continually expanding route network via its alliance partnerships. Finnair is safeguarding its strong competitive position by making effective use of various distribution channels and by developing its services.
Capitalising on e-business
Finnair will improve its competitiveness and cost efficiency by taking advantage of the possibilities e-business offers in its internal and external processes as well as in e-commerce and customer service.
Capable partner
Finnair is determined to be a capable and active partner that provides added value for its associates. Finnair is an expert on the Nordic dimension within the oneworld alliance. It is Finnair's aim to consolidate its position by being a pioneer as well as a developer and user of new technology, in addition to being a beneficiary of the synergies offered by the alliance.
Preferred choice
Finnair's aim is to be the most desirable, safe, reliable and friendly choice for its customers. Finnair is systematically developing its service concepts based on feedback from its customers. New technology enables us to provide an increasingly personal and comprehensive service for our clients.
Professional personnel
A professionally skilled, motivated and committed work force is an asset that Finnair values highly. We actively work to promote job satisfaction as well as staff capabilities in a rapidly changing work environment. A management culture of reward underpins our personnel strategy.
Corporate and social responsibility
Finnair recognises its role as responsible partner in the society and the communities where it is operating. A responsible and open environmental policy is a permanent feature of the company's way of doing business. We pay active attention to the most pressing environmental challenges.
Dividend policy
It is the aim of Finnair's dividend policy to pay on average at least one third of the earnings per share as dividend during an economic cycle.
Financial targets
The basis for setting financial targets is that the company produces added financial value. The target is met if the six per cent operating profit margin and 17 per cent EBITDAR ratio are surpassed. |
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